# Instagram from Claude. You approve every reel.

> Claude can schedule Instagram Reels for you. Connect it to Motion Reel's MCP server, tell it the video, the caption and the time, and it shows you a preview before anything is scheduled.

Motion Reel (https://motionreel.app). The page: https://motionreel.app/agents/instagram. Updated November 8, 2026.

## What Claude can do on Instagram.

- **Upload the video:** MP4 or MOV, up to 300 MB. Tools: `start_upload`, `finish_upload`.
- **Schedule the reel:** Now, or any time up to a year ahead, in the profile grid or the Reels tab only. Tools: `create_post`.
- **Change or cancel it:** Change a scheduled post's caption or time, or cancel it, until it starts publishing. Tools: `update_post`, `cancel_post`.
- **Answer comments:** Read a reel's comments, reply in public, or hide or delete one. Tools: `list_comments`, `reply_to_comment`, `hide_comment`, `delete_comment`.
- **Read how it did:** Views, reach, likes, comments, shares, saves and average watch time for every reel. Tools: `refresh_stats`, `get_post`.

## Connect it

1. Connect your agent. Run this in a terminal. The first time Claude uses it, your browser opens: sign in and click Allow.

   ```
   claude mcp add --transport http motionreel https://motionreel.app/mcp
   ```

   Other clients: https://motionreel.app/agents#connect
2. Connect your Instagram account in the Motion Reel dashboard, with Instagram's own login. Your agent can't do this part.
3. Ask in plain words. Your agent shows you a preview. Nothing changes until you say yes.

## Things to ask

- "Schedule reel-14.mp4 to Instagram tomorrow at 6 pm, in the Reels tab only."
- "Move Thursday's reel to Friday at 9 am."
- "Show me the comments on my last reel and draft replies for me to approve."

## What you need to know.

- **Account:** A professional account, Business or Creator. No Facebook Page needed.
- **Video:** MP4 or MOV, up to 300 MB. Reels can run up to 15 minutes, and 1080 × 1920 (9:16) looks right everywhere.
- **Caption:** Up to 2,200 characters, with hashtags and mentions.
- **Your approval:** Every change comes back as a preview, and Motion Reel tells your agent to wait for your yes.

## Questions

### Can Claude post to Instagram?

Yes. Connect Claude to Motion Reel's MCP server, and it can upload a reel and schedule it to your Instagram account. It shows you a preview first.

### Do I need a business account?

You need a professional account, Business or Creator. Instagram only lets apps publish to those. Switching is free and takes a minute in the Instagram app.

### Can my agent post without asking me?

Every change comes back as a preview first, and Motion Reel tells your agent to show it to you and wait for your yes. A read-only key can't change anything at all.

### Can Claude answer my comments?

Yes. It can read a reel's comments, draft replies for you to approve, and post them. It can also hide or delete a comment, or DM the person who wrote it.

### Does Motion Reel change my video?

No. It posts the file you upload as it is, with no watermark or logo added.

### Which agents work with it?

Claude Code, the Claude app, Codex, Cursor, OpenClaw and Hermes Agent, and any other MCP client that speaks Streamable HTTP.