# Turn a reel into leads with one keyword.

> Motion Reel helps coaches and course creators hand out a guide or a link from their reels. Say a keyword in the video, and everyone who comments it gets your DM on Instagram.

Motion Reel (https://motionreel.app). The page: https://motionreel.app/for/coaches-and-course-creators. Updated November 8, 2026.

## From a comment to your link.

- **A keyword for each reel:** One word per offer, or the same word on every reel.
- **Your freebie or link:** Put your link, freebie or code in the DM, and greet each person by name.
- **A public reply too:** Reply under the comment as well, in a few versions so it never repeats.
- **One DM per person:** Each person gets one DM per reel, even if they comment twice.
- **See what went out:** Each automation shows the DMs it sent, by reel, and anything that didn't go out.
- **The same reel everywhere:** Post it to TikTok and YouTube Shorts too. The DM only happens on Instagram.

## How it works

1. **Connect Instagram.** Allow comments and messages when you connect.
2. **Write the DM.** Pick the reel and the keyword, and put in your link.
3. **Say the word in your reel.** “Comment GUIDE and I'll send it to you.”

## What to ask your agent

- "DM the guide to anyone who comments GUIDE on my last reel."
- "Change the link in that automation to my new page."
- "How many DMs has it sent this week?"
- "Schedule tomorrow's reel and set up the same keyword on it."

## What it won't do

- **Collect emails:** Motion Reel sends a DM. It doesn't collect email addresses.
- **Send follow-ups:** Each person gets one DM per reel. There are no sequences.
- **Message everyone at once:** There are no broadcasts. It only answers people who comment.
- **DM on TikTok or YouTube:** Comment-to-DM is only on Instagram.

## Questions

### How do I give away a guide from a reel?

Connect your Instagram account, create an automation with a keyword and a DM holding your link, and say the keyword in the reel. Everyone who comments it gets the DM.

### Can I collect emails?

No. Motion Reel sends the DM with your link. To collect emails, link to your own sign-up page.

### Can someone get the DM twice?

No. Each person gets one DM per reel, even if they comment twice.

### Does it work on reels I've already posted?

Yes. Pick a reel you posted through Motion Reel, or choose any reel with a keyword to cover reels you posted elsewhere.

### Does it work on TikTok?

No. Comment-to-DM is only on Instagram.

### Do I need an AI agent?

No. Everything works from the dashboard. If you do use an agent, it can do the same things.