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Instagram

Turn Instagram comments into DMs, automatically.

For Instagram Business and Creator accounts

Comments on this reelExample
  • fan.one GUIDE please 🙏

    Sent
  • lena.k guide!

    Sent
  • tom.builds love this edit

    No match
  • sara.makes Guide 🙌

    Sent

DMs sent from this reel

1,281

Comment-to-DM sends a DM to everyone who comments a keyword on your Instagram reel. Say “Comment GUIDE” in the video, and each person gets your link in their inbox, usually within a minute.

DM automation for your reels.

  • fan.one GUIDE please 🙏

  • sky.edits where's this from?

  • lena.k guide!

  • tom.builds love this edit

  • sara.makes Guide 🙌

  • kai.codes so clean

  • mia.posts GUIDE

  • ben.films need this for my page

Example

Keywords

One word or several, in any case. Or answer every comment.

  • fan.one GUIDE please 🙏

    Sent
  • fan.one GUIDE??

    Already sent
  • mono.studio GUIDE is in your DMs

    Your own comment
Example

One DM per person

Each person gets one DM per reel, even if they comment twice. Your own comments never trigger it.

Hey fan.one! Here's the free guide 👇 mono.studio/guide

Example

Your DM

Your link, freebie or code. Use {username} to greet each person by name.

DMs sent

1,284

Example
  • How a V8 really runs
    How a V8 really runs612
  • The life you want
    The life you want418
  • Inside a watch
    Inside a watch254

Results

Each automation shows the DMs it sent, by reel, and anything that didn't go out.

fan.one GUIDE please 🙏

mono.studio Sent! Check your DMs 📩

Example

A public reply

Reply under the comment too, in a few versions so it never repeats. It's skipped on a very busy reel.

WaitingSent

Pacing

Up to 5 DMs a minute per account, so a busy reel's DMs queue instead of tripping Instagram's limits.

One reel, or all of them.

Run it on a single reel, or on every reel on the account.

GUIDE
GUIDE
GUIDE
GUIDE
GUIDE
GUIDE
GUIDE

How it works.

  1. Connect your Instagram account

    With Instagram's own login, and allow comments and messages. Turn on “Allow access to messages” in the Instagram app.

  2. Pick the reel, the word and the DM

    Write your DM, and add a public reply if you want one.

  3. Say the word in your reel

    “Comment GUIDE and I'll send it to you.” Motion Reel does the rest.

Where it works.

InstagramInstagram Reels
Reels on public Business and Creator accounts, through Instagram's private replies.
TikTokTikTok
Not on TikTok. You can still schedule the same video there, and run comment-to-DM on Instagram.
YouTubeYouTube Shorts
YouTube has no DMs to send. You can still schedule the same video as a Short.

Questions

What is comment-to-DM?+

It's an automation that sends a direct message to anyone who comments a chosen word on your post. Creators use it to hand out a link, a freebie or a code, because Instagram captions can't hold a clickable link.

How do I automatically DM people who comment on my reel?+

Connect your Instagram account to Motion Reel, create an automation with your keyword and your DM, and choose one reel or every reel. Everyone whose comment matches gets the DM, once per person per reel.

Does comment-to-DM work on every reel?+

You choose one reel or every reel on the account, and a keyword or any comment. Each person gets one DM per reel, and your own comments never trigger it.

Is comment-to-DM allowed on Instagram?+

Motion Reel sends each DM through Instagram's private replies, the official way for an app to answer a comment with a DM. You connect with Instagram's own login.

Why didn't someone get the DM?+

Replies under other comments and your own comments are skipped, and Instagram allows the DM for 7 days after the comment. The account also needs “Allow access to messages” on in the Instagram app. The automation shows anything that didn't go out.

Does it work on TikTok or YouTube?+

No. Comment-to-DM is only on Instagram.

Do I need an AI agent?+

No. You can set up and run comment-to-DM from the dashboard. If you do use one, it can work with the same things.

Can my AI agent set it up?+

Yes. Connect Claude, Codex, Cursor or another MCP client to Motion Reel and ask it to. It shows you a preview, and nothing turns on until you say yes.

Often used with.

Updated November 8, 2026. Also in Markdown at /comment-to-dm.md.