Instagram from Claude. You approve every reel.

Get started How to connect

For Business and Creator accounts

ClaudeExample

Schedule reel-15.mp4 to Instagram for Friday at 9 am, in my profile grid too.

motionreel · start_uploadmotionreel · create_post

@northlight.studioReel, profile grid and Reels tab

Fri 9:00 AM

Here's the preview. Schedule it?

Yes

Scheduled for Fri 9:00 AM. I'll have the link once it's live.

Claude can schedule Instagram Reels for you. Connect it to Motion Reel's MCP server, tell it the video, the caption and the time, and it shows you a preview before anything is scheduled.

What Claude can do on Instagram.

Upload the video: MP4 or MOV, up to 300 MB.start_uploadfinish_upload
Schedule the reel: Now, or any time up to a year ahead, in the profile grid or the Reels tab only.create_post
Change or cancel it: Change a scheduled post's caption or time, or cancel it, until it starts publishing.update_postcancel_post
Answer comments: Read a reel's comments, reply in public, or hide or delete one.list_commentsreply_to_commenthide_commentdelete_comment
Read how it did: Views, reach, likes, comments, shares, saves and average watch time for every reel.refresh_statsget_post

Connect it in a minute.

1
Connect your agent
Run this in a terminal. The first time Claude uses it, your browser opens: sign in and click Allow. For the Claude app, Codex, Cursor and others, see how to connect each one.
```
claude mcp add --transport http motionreel https://motionreel.app/mcp
```
Connect your account
Connect your Instagram account in the Motion Reel dashboard, with Instagram's own login. Your agent can't do this part.
Ask in plain words
Your agent shows you a preview. Nothing changes until you say yes.

Things to ask.

“Schedule reel-14.mp4 to Instagram tomorrow at 6 pm, in the Reels tab only.”
“Move Thursday's reel to Friday at 9 am.”
“Show me the comments on my last reel and draft replies for me to approve.”

What you need to know.

Account: A professional account, Business or Creator. No Facebook Page needed.
Video: MP4 or MOV, up to 300 MB. Reels can run up to 15 minutes, and 1080 × 1920 (9:16) looks right everywhere.
Caption: Up to 2,200 characters, with hashtags and mentions.
Your approval: Every change comes back as a preview, and Motion Reel tells your agent to wait for your yes.

Updated November 8, 2026. Also in Markdown at /agents/instagram.md.

Questions

Can Claude post to Instagram?+

Yes. Connect Claude to Motion Reel's MCP server, and it can upload a reel and schedule it to your Instagram account. It shows you a preview first.

Do I need a business account?+

You need a professional account, Business or Creator. Instagram only lets apps publish to those. Switching is free and takes a minute in the Instagram app.

Can my agent post without asking me?+

Every change comes back as a preview first, and Motion Reel tells your agent to show it to you and wait for your yes. A read-only key can't change anything at all.

Can Claude answer my comments?+

Yes. It can read a reel's comments, draft replies for you to approve, and post them. It can also hide or delete a comment, or DM the person who wrote it.

Does Motion Reel change my video?+

No. It posts the file you upload as it is, with no watermark or logo added.

Which agents work with it?+

Claude Code, the Claude app, Codex, Cursor, OpenClaw and Hermes Agent, and any other MCP client that speaks Streamable HTTP.

More from your agent.

Instagram ReelsReels and trial reels on schedule, comment-to-DM, and each reel's views, reach and saves.Reel schedulerUpload a video once and schedule it to Instagram, TikTok and YouTube Shorts.Comment-to-DM from ClaudeDM everyone who comments a keyword on your reel, set up by asking.TikTok from ClaudePost videos or send drafts, with your choice of settings on every post.YouTube Shorts from ClaudeUpload and schedule Shorts, with a title and every setting YouTube asks for.Trial reels from ClaudeShow a reel to people who don't follow you first, on schedule.