Turn a reel into leads with one keyword.
For Instagram Business and Creator accounts
On the reel
fan.one GUIDE please π
mono.studio Sent! Check your DMs π©
Motion Reel helps coaches and course creators hand out a guide or a link from their reels. Say a keyword in the video, and everyone who comments it gets your DM on Instagram.
From a comment to your link.
- A keyword for each reel
- One word per offer, or the same word on every reel.
- Your freebie or link
- Put your link, freebie or code in the DM, and greet each person by name.
- A public reply too
- Reply under the comment as well, in a few versions so it never repeats.
- One DM per person
- Each person gets one DM per reel, even if they comment twice.
- See what went out
- Each automation shows the DMs it sent, by reel, and anything that didn't go out.
- The same reel everywhere
- Post it to TikTok and YouTube Shorts too. The DM only happens on Instagram.
How it works.
Connect Instagram
Allow comments and messages when you connect.
Write the DM
Pick the reel and the keyword, and put in your link.
Say the word in your reel
βComment GUIDE and I'll send it to you.β
What to ask your agent.
- βDM the guide to anyone who comments GUIDE on my last reel.β
- βChange the link in that automation to my new page.β
- βHow many DMs has it sent this week?β
- βSchedule tomorrow's reel and set up the same keyword on it.β
What it won't do.
- Collect emails
- Motion Reel sends a DM. It doesn't collect email addresses.
- Send follow-ups
- Each person gets one DM per reel. There are no sequences.
- Message everyone at once
- There are no broadcasts. It only answers people who comment.
- DM on TikTok or YouTube
- Comment-to-DM is only on Instagram.
Questions
How do I give away a guide from a reel?+
Connect your Instagram account, create an automation with a keyword and a DM holding your link, and say the keyword in the reel. Everyone who comments it gets the DM.
Can I collect emails?+
No. Motion Reel sends the DM with your link. To collect emails, link to your own sign-up page.
Can someone get the DM twice?+
No. Each person gets one DM per reel, even if they comment twice.
Does it work on reels I've already posted?+
Yes. Pick a reel you posted through Motion Reel, or choose any reel with a keyword to cover reels you posted elsewhere.
Does it work on TikTok?+
No. Comment-to-DM is only on Instagram.
Do I need an AI agent?+
No. Everything works from the dashboard. If you do use an agent, it can do the same things.
Often used with.
Updated November 8, 2026. Also in Markdown at /for/coaches-and-course-creators.md.
Motion Reel